job detail: Marketing Manager B2B eCommerce

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Vacancy detail:    
Job ID:   4531
Job title:   Marketing Manager B2B eCommerce
Job type:   Permanent
Contract type:   All job types
Posted in category:    Sales & Marketing
Job location:    North East Area
Salary:   Excellent Salary
Job description:  

 

Marketing Manager B2B eCommerce

Overview of role: The role of Marketing Manager specifically includes executing content delivery across web, search, email and social media as well as building successful marketing and PR campaigns across traditional media. You will report directly to the CEO and will work closely with Sales, Development and the senior leadership team.

 Responsibilities:

Understanding, refining and implementing an agreed digital marketing strategy focused on lead generation for our sales team

Enhancing, amplifying and targeting our core value proposition through our messaging and brand

Plan and execute all communications before, during and after launches of new products and features across multiple channels and formats

Work closely with product development team to determine the most profitable course for all new and existing products and features

Focus on implementing campaigns that consistently generate new, high quality leads

Planning and executing all online campaigns (content, search, email and social media)

Driving content creation on the company website, email and social media, including planning, co-ordinating and delivering original content in different formats across all online platforms

Create training materials and training programs (both online and offline) to assist the Sales team

Liaising with any third-party or inter-departmental providers across design, copywriting and development

Driving the content curation strategy across social media in line with the social communications strategy within overall digital communications strategy

Reporting regularly to the wider management and sales team on leads generated via marketing activities, content and campaign performance

Required / Desirable Qualifications and Experience:

Hold a relevant primary degree in Marketing, Business or a related discipline

Have 3-5 years’ experience in a Product or Digital Marketing position, preferably in a B2B or Enterprise software environment

Can prove commercial results e.g. effective lead generation from marketing activities

Have experience in delivering effective digital campaigns (content, organic and paid) campaigns

Have experience as part of a team in launching new products to market

Have a deep interest in product marketing and finding ways of communicating the benefits of the product across various content formats (copy, video, imagery, audio)

Know with conviction that the digital status quo is fleeting, and therefore will be at the forefront of knowing what’s new and how and why that is important

Have a strong analytical mindset and be able to set up and analyse campaigns in order to cut through the millions of data-points and get to the numbers that matter

Have exceptional verbal and written communication skills to communicate with stakeholders at all levels, both technical and non-technical

Possess exceptional project management skills with an ability to identify and prioritise goals and reach them on time and within budget

 

If you are interested in the above role, please email your CV to cv@recruitmentbureau.comquoting reference HM/4134. At The Recruitment Bureau, we respect your privacy. Your CV will not be forwarded to a client company without your consent.

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